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What is Business Viability?

What is Business Viability?

Business viability is at the heart of every successful company, ensuring it can withstand challenges, capitalize on opportunities, and sustain operations into the future. It’s a comprehensive measure that touches on every aspect of the business, from financial health and market demand to competitive positioning and strategic planning. For entrepreneurs and business managers, understanding and continuously assessing the viability of their business is key to making informed decisions, securing investments, and driving long-term growth. Ensuring your business is viable means you’re setting it up not just for survival but for success, enabling it to thrive in today’s dynamic business environment.

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